Hi, I’m Aaron. North is my solo design studio.

I help B2B tech founders with brand and website design, usually around a launch, raise, rebrand or period of growth.

I work directly with growing teams, from a focused project through to ongoing design support.

Post-incident workflow interface showing post-mortems, debriefs and follow-up tasks
Effra street poster with flowing lines and the words Clear by default. Quiet by design.
Financial dashboard with an account overview, performance chart and customer activity
Product feature cards illustrating consistency in incident response and built-in security
Plain customer-support website with a green product panel and customer logos
incident.io AI incident-response homepage with product examples and customer logos
Three mobile coffee-subscription screens for choosing brewing method and delivery frequency
DIEM fragrance website with portrait photography and editorial product stories
Music streaming interface featuring a live performer, video thumbnails and a chat panel
Dark inbox-security sign-up card with a padlock, feature list and blue button
Yellow and charcoal property-brand stationery with a folder, letterhead and business cards
Angled Maze website showing cloud-security messaging and a product dashboard
Dark live-music website with concert photography and a featured band
Grind coffee homepage with a pink coffee tin and product photography
incident.io campaign graphics about alert noise and building purposeful products
Refocal brand stationery with blue and purple geometric graphics
Dex recruitment website layouts in cream and orange with editorial headlines
Angled Dermatica skincare website with treatment choices and before-and-after portraits
Dermatica mobile website designs featuring personalised skincare and treatment stories
Cofide identity with a cyan symbol, white wordmark and illustrated robot

Featured Projects

Who am I

I’ve spent well over a decade helping tech companies turn complicated ideas into clear, memorable brands and websites.

North is . You work with me throughout; when a project needs more hands, I bring in people I know and trust. Here are a few of the companies I’ve worked with along the way.

Plain logo
Brush-stroke illustration of Susana de Sousa
“Working with Aaron at Plain has been a real pleasure. He’s fast, communicates brilliantly, and is just a genuinely lovely person to collaborate with. He brought clarity to the projects we worked on together. Any team would be lucky to have him.”
Susana de Sousa, Head of Community at Plain
incident.io logo
Brush-stroke illustration of Chris Evans
“Aaron’s had a hand in pretty much everything we do in marketing, ranging from website design to ad creatives and printed work. I care a huge amount about our brand and the quality of everything we do, and Aaron has consistently met and exceeded the bar.”
Chris Evans, CTO at incident.io

I started designing at around 15, making RuneScape forum signatures on a cracked copy of Photoshop. Selling these gave me my first taste of making money online. That led me down a path of designing MySpace pages, then website templates for others, and developing my design skills.

What I enjoyed then is still a big part of what I enjoy now: making something look as good as it possibly can. Giving a small product a big presence, or an early idea the care and confidence of something more established, and helping it look like the thing its founders believe it can become.

I like working closely with companies. incident.io stands out for that reason. Even as a contractor, sitting in on team meetings and all-hands made me feel part of the company. This is an aspect I bring into each project or contract I choose to work on. I enjoy understanding the wider picture and watching a company grow from a scrappy seed-stage through Series A, B and beyond!

Lately, I’ve been exploring what AI-assisted development lets me create, 3D, motion, games and small projects that don’t necessarily need to go anywhere. TinyTimer, my little time-tracking app, is full of jelly-like animations and playful interactions. Some details might never get noticed.
Adding has become a pastime, mostly for my own entertainment.

Away from the screen, I spend time with my young daughter, girlfriend and our Goldendoodle, Bella. I enjoy escape rooms, skiing and, most recently, attempting to play Padel, poorly.

Personal Projects

wishlist.clubA wish shared, a surprise keptComing Soon
Over ExplainA game about saying far too muchComing Soon